This is the part where I think we’re supposed to say that our mission is to bring you the best fresh roasted coffee straight to your door so that you never have to worry about running out of coffee again. Well of course we want to do that, but that’s not our only goal. Our mission and purpose is to support those who wake up and answer the call every single day without hesitation. Today someone in the medical field is going to tell a patients family that someone they love did not make it.
Today a firefighter is going to see a family lose everything that they have ever owned as well as all their memories to a house fire. Today a cop is going to tell a family that someone they love has been killed in a tragic accident. So while our goal is to always deliver amazing coffee straight to your door so that you never run out, our mission is to support those that are always there for us in our time of need.
That’s actually a great question! For us it started by actually looking at the people who do it and if you’ve ever worked in any of those fields you realize there is one striking similarity amongst a lot of people that do these jobs. They are actually kind of funny! Unless they are taking you to jail or removing a catheter then its not funny at all. So the next step was simple, create a product that not only supports these people but also shows the fun side instead of just the bad. But there was still something missing. We needed to build a community for these people to share their stories with the world.
So boom! Bring on the shift stories! There is no better way to share someone’s story than to give them a platform and a space to do so where everyone can relate and enjoy it. But there was still one last problem to solve. What about those who go above and beyond and in some cases give their life to serve their community? Well that’s where the legendary heroes section comes in. That section is dedicated solely to those who have served their community in the highest regard. Weather it be working around the clock in a hospital to save lives, running into a burning building to save a child, to chasing down someone who is armed and dangerous so that they can’t hurt any one else or by simply being an amazing person in the community that always does the right thing.
While it’s easy to say that in 10 years we want to be operating 100 locations across the country while running funny commercials during the super bowl (which of course we want right?) we want to be very strategic with our growth. First we want to continue to grow our product line to include even more jobs throughout the medical and first responders fields. Secondly we want to soon offer coffee pods for all the single cup people out there. I know right who wants to just drink one cup of coffee in the morning, those are rookie numbers and you’ve got to pump those numbers up.
We will also continue to grow our wholesale operations to both coffee shops and local businesses who wants to sell our bags of coffee. But none of that is possible without the support of our amazing customers. Every single purchase you make helps us grow our business and in turn helps us support more people. So thank you from everyone here at front line coffee company because without you we would not exist and because of you we are able to continue doing what we love which is supporting those who support us!